Why apps are important for your business?

Sep 06 2018

Why apps are important for your business?

The technology makes our lives easier and mobile has changed how we connect. It’s the first device you turn to for nearly every need. It’s instinctively part of us, and more and more apps are part of our routines.

According to comScore report in 2017 mobile devices have an unquestionable role as consumers’ primary digital tool.

Mobile app usage grows 6% year-over-year, especially in shopping, entertainment, and finance. During the last 3 years the percentage of people who use a smartphone in US raised constantly to with 78% in 2017.

Worldwide, mobile devices dominate total minutes spent online, passing 90% in Indonesia

There are many categories were mobile devices are become the preferred platform, which means areas with business opportunities:

Health: formation of habits is a common theme for the health industry. The rise of activity trackers and health apps has seen associated increases in daily smartphone audiences.

Banking: despite historic consumer concerns around security on mobile, banking audiences now largely exceed desktop. More than 50% of these users have abandoned desktop entirely for their banking needs.

Jobs & Careers: users on this category are on mobile platforms, with large numbers abandoning desktop altogether, possibly enjoying the relative privacy afforded, even in working hours

Weather: when location is a consideration, mobile unsurprisingly grows share of time audiences. Coupled with time of day needs, Weather is one of the most popular categories on mobile devices.

Dating: the time spent by users and over 35s in dating apps is similar, with a slight increase in young audiences in some regions.

News: one impact of increased content sharing is that mobile social media users are more engaged with news. A larger share of these users visit the newspapers category than mobile users as a whole.

Mobile consumers embrace functionality, particularly via apps, and are willing to engage with even high-value categories such as banking and travel on smaller screens.

The challenge remains bridging the gap between time spent on mobile devices, and a willingness to complete transactions on them. Building trust and a seamless user experience, with easy access to relevant information can lower this hurdle.

The growing trend for users to communicate via non-standard channels such as instant messaging and video chat could unlock also new opportunities for customer service and care.


The 90% of 16 to 34 year-olds go online daily, especially spend time on social networks, searching, videos, and shopping. They live everyday lives with their offline and online worlds intertwined.

According with Google Consumer Barometer the 75% of Millennials go online via smartphone at least as often as computer. Three in every four Millennials already go online with their mobile devices at least as often as they do with a computer. One in three go online more often via smartphone.

The 55% of Millennials use search engines to learn about products. For this young audience, mobile is a key resource while researching and making purchase decisions, as well as to obtain recommendations. Therefore, this report shows that one in ten Millennials learn about new products through advertising. Millennials are not just a target audience, they are a generation, and they cannot be ignored.

Mobile App Usage Forecast


The top five revenue categories will contribute just over half of total wholesale industry revenue to 51% in 2018. According to 2018 CTA (Consumer Technology Association) Forecast, smartphones will continue to anchor the industry and see slight growth in 2018. Unit volume will reach 189 million smartphones (2% increase) shipping in 2018, with revenues expected to reach $62.9 billion (3%).

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